Search Engine Optimization or SEO is an essential part of every digital marketing strategy. Websites need to be easily found on the internet and search engines play a very important role in generating organic traffic to the site.
According to a 2017 report by Brightedge.com, 51% of visitors come from organic traffic generated by search engines.
However, SEO requires a lot of time and expertise in order to optimize a website.
This is why website owners seek the help of digital marketing agencies not only to manage their sites but also to rank higher on search engine results pages.
What is White Label SEO?
White label SEO refers to a resellable SEO service that digital agencies can deliver to their clients as part of their ‘all-in-one’ digital marketing solution.
Nowadays, digital marketing agencies may not need to have its own team of in-house SEO experts anymore. White labeling has now made it possible for these agencies to outsource the SEO service and rebrand it to be under the agency name
Outsourcing the task helps digital marketers focus on other core competencies such as acquiring new clients and managing the client’s website.
Why Digital Marketing Agencies Should Consider Outsourcing their SEO Services
Perhaps due to its complexity and cost, there are some digital marketing agencies which do not offer SEO to their clients and would rather stick to developing and managing the client’s website.
Managing the website is one thing, attracting the right people to it is another.
Whether your agency has an in-house team of SEO experts or you are just getting the service of an SEO freelancer to do the job, white label SEO might just be a better option for you.
White label SEO lets you get off the SEO tasks and focus on the other aspects of your business. These service providers do not only reduce the need for you to hire another employee, but they could also help you lessen the cost. Learn more.
How Your Agency can Benefit from White Label SEO
- You Can Save On Cost
In a survey conducted by Ahrefs.com on May 2018 revealed that the global average rate per hour by an SEO expert is $108.33. For monthly retainers, the range is about $501 to $1000 per month.
By working with white label SEO providers, it would be easier for your agency to manage SEO costs without compromising the quality of your work.
- White Label SEO Can Improve Your Agency’s Efficiency
White label SEO gives you the freedom to focus more on the management side of your agency. By letting someone else do the SEO work, you should be able to spend more of your time on other core competencies such as acquiring new clients and managing client websites.
Streamlining your agency by integrating white label SEO into your game plan could help you reap the benefits.
- Increase Agency Revenues
As you save time and cost by letting someone else work on the SEO part, your agency’s revenue may increase as well. One of the significant gains of outsourcing SEO is freeing up more time and allow you to find more clients resulting in more business for your agency.
SEO is undeniably the most important part when you want the client’s website to rank better. However, as this strategy requires a lot of time and expertise, outsourcing could be a more efficient way to go.
White label SEO provides a time and cost effective solution to benefit your agency. It helps you minimize your expenses by eliminating the need to manage and pay for an in-house SEO expert.
As you pass on the complex task of working on the SEO side, you should be able to focus more on keeping your clients happy with how you are managing their website.
Finally, the time you saved from doing SEO can be used to expand your digital marketing business. And when you consider reducing the cost of in-house or freelance SEO experts, you might be able to get a better deal with a white label SEO service provider.
Why Your Agency Should Start Outsourcing SEO now
Digital marketing businesses have increased exponentially in the past few years. As the trend grows, the need for more digital marketing agencies is increasing as well.
With the rise of white label SEO, your agency can now deliver a complete set of a digital solution for your clients with less time and cost.