Marketing is how you let people know that your product is the answer to their problems. Reaching your customers through the proper channels allows you to direct them towards your product and is a proven way to increase revenue. Here are a few tips on how to market your product effectively.
Social Media Marketing
Marketing through social media is one the most popular forms of digital marketing. Customers are already interacting with their favorite brands on social media by liking and their following their pages on platforms such as Facebook, Twitter and Instagram.
Social media marketing requires you to use a more personal approach. If a person decides to add your business’ page to their news-feed then they expects to get more than just advertisements. You’ll have to mix in your calls-to-action with useful information and giveaways.
The Pareto Principle
The Pareto Principle states that 80% of your results will come from 20% of your efforts. This means that even thought your marketing campaign will start with as wide an outreach as possible, only a small fraction of the people it reaches will be converted to leads. Once you know which fraction of the market is responding then you can concentrate your resources on that particular section. This tactic will save you time and money in the long-run.
Targeted advertising allows you to place advertisements based on demographics and previous buying habits. For example, Australian businesses that operate online and only serve Australia can create an online advertising campaign that is only shown to users with IPs that originate from Australia. You can refine the scope of your targeting even farther by making your ad only visible to people who have a search history that relates to your product.
Facebook and LinkeIn, for example, allow you to use hyper-targeting in your marketing strategy. Hyper-targeting makes use of the publicly available information on a person’s profile to make sure that your advertisements are only seen by people who are interested in your product. This enables you to pay less for your marketing campaign while ensuring that your advertisements are being seen by the people who are most likely to buy from you.
Be Consistent and Present
A highly experience marketing consultant will tell you that most marketing campaigns require time to show results. Establishing a presence on social media means that you will have to create a posting schedule and stick to it by posting quality content and interacting with your audience on a regular basis. You have to be consistent because people using social media have a short memory. Not being consistent and present means that their attention will be taken by someone else.
Check Out the Competition
Find out what works for your competitors and implement similar strategies in your own marketing plan. You can do this by asking your existing customers what they like about other what other companies offer and personalize those ideas so that they work for you as well. This will allow you to gain valuable feedback and let you show your consumers that you care about their opinions.
Creating a quality marketing campaign requires forethought and expertise. Seek advice from a professional marketing consultant before you start your campaign so that your company is able to make the most out of its marketing budget and create a digital marketing campaign that increases your revenue.