Once your business is established well locally, you can’t help but have a bigger goal in mind. And if you are even considering taking your business everywhere, we have to tell you something – go for it! It makes no sense to be a business owner in this rapidly changing, technologically driven world and not put it to good use. Globalization might just be the best thing that has happened to your business.
It is absolutely possible to reach even the most distant corners of the planet and sell your products or service. There is no reason why you shouldn’t think big and we are here to help you. Below you can read some helpful tips on how to turn your business into a global competitor and reach out to your customers all over the world.
Do some homework about the world
Although your efforts and ambitions are remarkable, the sheer optimism isn’t going to be enough. You need to base your future decisions on data, research, and statistics, as well as good and bad case practice from other business owners. Having luck surely helps, but it’s not like you can force it. Making informed decisions, now well that is something you do have control over.
If you want to really make your mark, you can’t go into it blindly. Spend some time doing your homework and base your decision on all of the information that you gathered. It might be a bit boring part of the adventure, but it is also a necessary one. That way you will be more likely to succeed, and take your business everywhere.
Tailor your marketing efforts across the globe
Being present across the globe doesn’t mean being the same. Not all of your customers are going to respond to the same marketing efforts even in your home town and especially in the entire world. It is obvious that you can’t tailor your campaigns to each individual, but you can focus on your desired market share and divide your strategy according to it. If you are, let’s say, focusing on teenagers that are aiming for higher education, they won’t respond to the same message if they are from Japan and from Romania. Keep all of that in mind when you are creating your entire marketing strategy.
Create specific, attainable goals for this adventure
It’s one thing to say we are going global. It’s exciting, adventurous and so much fun. And it also isn’t achievable. What you might do instead is say – we plan to increase our market share outside of our home country by 20% in the next 18 months. We will focus on these products and service, using these channels and sending this message. We have allocated this budget and these people. It’s not an Instagram-worthy caption, but it will get you to your goal much faster.
Hiring experts is saving you money – trust us on this
I think we can all agree on the fact that no matter how much research you do, there is no way for you to know everything. In fact, once you establish foundations, going into specifics might be contra-productive. You still have only 24 hours in a day, and going through, let’ say international tax law, might be more than you can take. This is why hiring experts exists as a concept. Instead of spending hours trying to extract that one sentence from a 400-page guide, hire someone that does it for a living, and doesn’t even have to check the textbook. You will not only save time, and your precious energy, but you will also make sure that you aren’t making any mistakes that might destroy your business. And that, after all, is a price you aren’t willing to pay.
Staff your business with philologists before you go international
When you plan to take your business across the borders, you can’t have only the business side in mind. The aspect that will prevail and determine your ultimate outcome is the culture. The way people react, act, behave, what they are fond of and ultimately how they talk. On language courses, students are taught not only the vocabulary and grammar but also the entire history, culture, and customs of a specific nation, region or race. Which is why not matter what your business does, you are going to need someone to be your inside man. And since it might be difficult to have a native speaker, your best option are the philologist. Not only they can help you with this aspect, but they are known for having impeccable writing skills and a very creative mind.
Make sure that you are stocked with useful info before your carefully crafted marking campaign goes international. And, in the end, don’t forget to reward the ones that got you there.