An influencer is someone that creates amazing content consistently, while also maintaining a top content channel. And no matter which niche your business works in, chances are, there’s someone that has spent years creating valuable content that attracts people who want to spend money to purchase your products and services. Wondering what the benefit of working with influencers is? Here are 5 ways influencers can boost your online presence.
- Interacting with influencers builds trust
If your business creates content with influencers who help market your business, you use their platform to build trust in both your community and theirs. Getting a response from influencers through social media or on their website through influencer targeting also does the same. One shout out or endorsement from the right person can send a flood of people to your social media profile or website, and connect you with a new audience.
- Working with top influencers makes your online presence more visible
Following and connecting with the right people online ensures that people who are watching the influencer’s connections also notice you. Match up this fact with a well-designed logo and consistent online strategy, and you’re guaranteed to gain more visibility online. Just make sure that your business is prepared to get more visibility by reviewing your current content, updating anything outdated, and keeping up with consistent publishing. If you need work on this, use a tool like Hootsuite to schedule website or social media posts in as little time as possible.
- It’s easier to produce high quality content using influencers as sources
It’s no secret that influencers create wonderful content. You can piggyback on the work they’ve already done, while giving back to your audience, by extending the research they’ve done on a topic, or simply creating a resource containing content from influencers in your niche. Look at as much influencer content as you can find and use that information to send you in a new direction. If you don’t have time to go through the content creation process, you can use a business like Sherwood Integrated Solutions to help. On their website sherwoodis.com, you can barter for content and other digital marketing services.
- Engaging with someone else’s existing audience base is always a win
Even if influencers don’t notice your content, that doesn’t mean their audience won’t! Simply replying to the same tweet, or liking the same content through a social media platform can lead to a new connection. If someone replies to a comment you leave on an influencer’s work, get to know that person and use it as an opportunity to build your online network.
- Influencers spread your content faster through their audiences
By creating a resource like you did in step three, there’s always a good chance that the influencer will notice your work and share it with their fans. This can make your content go viral if it’s good enough, so never miss an opportunity to get influencer’s eyes on your work, even if you aren’t directly aiming for influencer attention.