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Advice to ensure your firm always appears legitimate

Advice to ensure your firm always appears legitimate

Every day, we seem to find a new report about a fresh internet scam. Industry group UK Finance has estimated that in excess of £500 million had been stolen from customers of British banks in the first half of 2018 alone. Authorised push payment scams accounted for £145 million of that total, which is a technique involving people being conned into sending money into another account.

As well as the public being worried about internet scams, businesses also need to be aware that they are usually targeted through them too. Bear in mind that companies should be doing everything in their power to ensure customers trust them amongst an extremely competitive online market. Holiday park WiFi providers Infinium, which also has a variety IT security services available, has looked to offer a helping hand here by offering six ways that businesses can assure customers that a company’s interactions across the internet are always legitimate…

  1. Place your registered address and a landline phone number on your website

Finding a company’s registered address and phone number on the firm’s website should never be difficult if we’re talking about a legitimate online business. There are some additional considerations to bear in mind here too.

Is your firm’s registered address being visited by people? Potential customers may sometimes make the effort to head along to the address you provided just to check that all is genuine before they commit to an investment. Therefore, ensure there’s either a sign or some indication of your business’ presence within the office or building where the address is linked to.

A landline number is wise when it comes to deciding on a business phone number. While a mobile number doesn’t mean that a firm isn’t legitimate, its presence will instantly see potential customers put their guard up. Of course, people may call the number to check that it’s genuine as well, so make sure it’s always a member of staff who answers the call and that they introduce themselves with a professional greeting and mention of the company name.

  1. Allow people to check your ISO certification…

Somewhere on your website, also place the logo of the certification body which issued your company with an ISO certification. This is because customers can then search for the certification body in question and get in touch with them to verify that your company is in fact legitimate.

  1. …As well as to read your privacy statement

Take a look at a major retailer’s website and it should take you no time at all to spot their legal privacy statement. It’s important that your legal privacy statement is filled with details about how you work to protect the information that consumers give about themselves — such as their personal details and credit card information.

  1. Send customers to a trusted payment gateway, if applicable

Decided against your own payment service on your website? Then make sure you opt for a trusted payment gateway which can conduct online transactions on your behalf. PayPal and WorldPay are two firms which instantly come to mind, with both helping to make consumers feel secure.

  1. Place SSL security protocol throughout your website

Secure Sockets Layer is what we are referring to when stating SSL. It’s a security protocol whereby the channel of information between a customer and a business’ website is encrypted. Therefore, credit card details will be ‘scrambled’ and hackers will not have the opportunity to intercept the information that consumers ae sending to retailers.

Members of the public will notice you’ve implemented SSL security protocol across your website quite quickly once you’ve done it. This is because your site’s URL will alter from ‘http://’ to the more secure ‘https://’. What’s more, on the left-hand side of the address bar will either be an unbroken key or a closed padlock — if these icons look to be broken or open, it could well indicate that there’s something wrong with the site’s SSL.

  1. Place your firm on the FCA register, when dealing with financial products & services

Every financial firm that’s registered and regulated by the Financial Conduct Authority (FCA) will have their details available to be read on the comprehensive database known as the FCA register. It stands to reason then that your company should be on this register if you deal in financial services or products, as consumers can then easily check your firm’s credentials by just searching for your brand’s name and/or the postcode associated with your business.



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