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The Top Digital Marketing Trends for Your Business in 2019
The Digital Marketing trend has gone beyond its usual state in the previous years since the invention of highly efficient technologies. In 2018, digital marketing brands have been limited to reaching their customers through social media, websites, blog posts, text messaging, and video content. Not 2019. In 2019 you must continue to sharpen your marketing campaigns by utilising customer tracking data and new technology.
For your business to remain marketable in the digital world, here are the top digital marketing trends you can adopt in 2019:
- Search Engine Marketing
- Great Content
- Video on Social Platforms
- Artificial Intelligence
- Multichannel Marketing
Search Engine Marketing
Search Engine Marketing is one of the most effective trends in digital marketing in the world. Search engine marketers curate digital solutions and increase the flow of quality traffic to your business website through organic search marketing and pay-per-click ads. Marathon SEO Services is an Australian based SEO consultant with decades of experience and locations nationwide. They have recently expanded and now offer SEO services in Adelaide. Marathon SEO provides affordable Google Ads management, web design, social media marketing, SEO copywriting, and search engine optimisation solutions.
Chatbots are a specialised form of software that communicates with users and assists them in completing their goals. Chatbots engage users by interact with them in a natural way, via the use of text chat windows, and verbal interaction is possible. Chatbots have greatly improved after acquiring the new ability to conduct a simple conversation with website visitors. Now they can answer most commonly asked questions. With this upgrade, having a chatbot is almost exactly like having an actual human customer support representative on your team. An average chatbot service is far cheaper than having to pay wages for a scheduled customer support person. On top of this, a chatbot is available 24/7 and can easily answer queries for visitors around the globe. Using a chatbot can be a leading contributor to maximising your business profit.
Content Marketing will always be an essential component of digital marketing. The quality of the content matters a lot as it has to target its anticipated audience (usually customers). Content Marketing has been, is and will always be effective in digital Marketing trends.
Video on Social Media Platforms
A recent survey established that consumers say they prefer video over text. Video delivers more compelling stories, gets your business idea across faster, clearer and has a high tendency to improve sales. Video can help increase conversions by as much as 85%, according to research. Facebook Live, YouTube video, Instagram video or a video for your website are the Social Media platforms that support this digital marketing trend. Producing quality video content for your prospects and customers will improve your business.
Artificial intelligence is taking traction and growing popularity within the 2019 marketing world. AI has the ability to power retargeting, customer segmentation, click tracking, push notifications, and more. It has contains a limitless amount of practicality and possibilities. Artificial Intelligence actively engages customer interaction with accurate response delivery; it is also efficient in creating quality content. Artificial Intelligence is made to work for your business digital marketing portfolio and this depends on your goals and your channels.
If you are not working with digital marketing teams and partners who know and leverage Artificial Intelligence in their marketing intelligence and delivery systems, you may be missing a lot in the year 2019. The effectiveness of Artificial Intelligence showed a significant increase in its usage as it brought a great shift in the world of digital marketing. The invention has proven its reliability in providing high response delivery to customers and high tendency to promote businesses.
In 2019, the average consumer is more sophisticated lately via the use of multifunctional smartphones that fetch them information brought to them via several channels. In previous years, multichannel marketing was introduced to allow prospects to communicate with businesses through various channels, such as introducing prospects to your growing business with Facebook ads, Twitter, and lots more. The main aim of multichannel marketing is to make you keep track of the prospect’s interactions even though they’re interacting with you through different channels. This will make your customers impressed and show them that you really care by paying attention to the details about your previous interactions. Multichannel marketing provides a better experience for your prospects because it provides a consistent communication process to prospects and customers across all channels. To adopt Multichannel Marketing in your business, build a customer relationship management operation, which can help you to maintain a record of your various interactions with all of your clients across the various platforms and channels. This will help you move your prospects effectively through the sales funnel even when your prospects are communicating on many channels.
So, What Have We Learned?
In conclusion, there are loads of new technologies that are going to be implemented in 2019. These new technologies will be developed and implemented in congruence with SEO and other established marketing strategies.