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Digital printing business – Recent trends and insights

Digital printing business – Recent trends and insights

After the rapid growth of digital and smart computers, many forecasted that printing business will go out of existence as digital displays are replacing the need for papers. But, the print technology did not fade out, it keep on developing on par with expansion of smart computers growth. Since 2012, digital printing business finds gradual and steady growth in world wide. In 2017, digital printing accounts for 16.2% of the global print market value and 2.9% of the total volume. Digital technology is growing so well because it can offer advantages and efficiency that an offset printing technology cannot provide.  As color digital presses established to market to offer business for low cost, short runs and quick turnaround. As more companies adopted to this technology, new applications and business models developed for print-on-demand and short-run books where digital technology replaced analogue.

Though offset is still being continuous developing printing technology, most of major development are take place in digital technology. There are lot of research and development going on for inkjet printing. Inkjet printers are a basic type of consumer printers and the technology works by finely spreading droplets of ionized ink on a paper sheet. Inkjet is the fastest-growing print process at the moment. It is increasingly being adopted in more applications for the quality and reliability it offers. It has developed to become mainstream in lower end to higher volume production, as well as proofing and prototyping. Inkjet printers are widely being used in commercial as well as Industrial applications include textile printing, ceramics, production of display screen, electronic products, 3D printing etc. As this technology incorporate variability that make it more effective, the growth will continue in most printing sectors across the world. This trend is positive now and expected to continue as the demand for digital printing will go on high in many places.

Considering Indian market, the business has better development and improvement in past three years.  Digital printing machines such as automatic flute laminator, automatic foil printing machine are used for various applications, many of such machines are being brought to India by garment exporters. Digital printing is widely used for textile printing in India. Lots of investments are going on for saree, towels and garments printing.  Apart from these, digital printers are also used for furnishing fabrics, home textiles and bed sheeting and especially for school and other educational books.  Production cost is one major factor in India, it is not really cost effective as digital ink has to be imported. The cost of digital ink is higher as compared to dyes which are being used in analogue printers. When the cost of digital ink and the cost of dyes will be the same, that will be a correct time when a complete shift will happen from analogue rotary printing to digital printing. However, gradually that trend is changing, larger production companies prefer to go for advanced technology and latest trending equipment as end-use customer preferences and demands are changing for the fresh look of a product.

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