If your company has a website, you may have some idea of how SEO, or search engine optimization works. The concept focuses on using words and phrases that potential customers use and enter when searching online, and the point of SEO is to make sure that your company’s website appears at the top of the search page results. If you are wondering how an SEO company can help your business, working closely with one, like this AZ SEO company, can bring several benefits.
Effective SEO isn’t just about stuffing keywords into the text on your website; it’s also about making sure that text is informative and interesting, and that your site meets Google’s search algorithm criteria. It means that your online presence is improved and that hopefully your site is in the first page of those search results. That’s important, as most of us don’t bother looking beyond the first page of results; if your website is listed beyond the first page, your potential customers may not realize you are there. And a website that just isn’t easy to navigate or visually appealing can simply send your customers elsewhere. If your customers are buying goods or a service on your site, it’s especially important to have a well designed website; estimates suggest that around 50 percent of online sales don’t get completed, simply because the customer can’t find the content.
Just over 90 percent of all web traffic goes to the results that are listed on the first page of search results. Clearly, you have a much better chance of attracting new customers, increasing sales and generally improving performance. And a company website that routinely appears at the top of the returned search results has a better reputation, along with more positive customer reviews. Your website’s reputation will improve and your site will be seen as a reliable and authoritative source if it’s consistently in the first pages of web search results. It all helps to increase brand awareness and ultimately improve sales.
Having a strong local presence is important for many companies, and using the expertise of an SEO company can help to create and maintain that presence. As search results become more local, it’s beneficial for most companies to target those customers in the local area. A reputable SEO company will also ensure that your business appears in local directories and can create cross links, allowing you to connect and do business with other locally based companies.
These days, using the power and influence of social media effectively is more important than ever, and your social media posts are more likely to be noticed if you regularly use accurate and relevant keywords. Again, there is more to this than you might think, and an experienced SEO company can help your company to get the most out of social media. The latest keywords for your posts can be given to you by a social media company and the company can help to generate more interest in your posts by having your videos and images optimized.