The current generation often takes the connectivity that the internet provides for granted. However, many small time business owners will hold that more traditional methods of advertising are still highly valued in marketing. The truth is there are quite a lot of people even today who are not particularly familiar or even fond of doing things online. They prefer slightly old-fashioned media for getting information. And when it comes to marketing your business locally at least, traditional methods of advertising still have the upper hand. Listed below are some of the old fashioned methods that still have it.
Host an Event
Community service is doubly satisfying and not just because it is community service. Setting up interesting events where customers can interact with you one on one is its own selling point. Even in the age of the internet, companies still organize demonstrations of their products and services in public squares and shopping malls. So they can easily interest customers with a more tactile and memorable experience of what is being promoted.
Print As Well
It is also good to have printed media focused specifically on the product. So many forms are available – flyers, magazines, pamphlets, billboards, signs, banners etc. There are even companies that are there specifically to help you get started. If you run a small business in Melbourne for instance, and would like a few banners to have put up all over town, simply ring up an outdoor banners Melbourne Company. They will do the needful.
Aside from hosting your own event, you can also agree to sponsor someone else’s. In return, your brand could acquire a useful marketing opportunity. Sponsoring events or people is a convenient way of reaching out to a wider range of customers. It will help introduce your product to patrons of the event you are sponsoring and earn good publicity and interest.
Pick Up the Phone
It still works, at least more than emails or posts on social media. Giving the customer that much more of a personal insight is bound to sway them one way or the other depending on how you swing it.
Get In the Papers
The good thing about newspapers is their readers can have them delivered to their door or subscribed to online. So getting your product in there will account for a vast exposure to potential customers and boost sales potential.
There’s Still Television and Radio
These were the real powerhouses for marketing media before the internet came along and still today, they are quite potent. If you can find yourself onto a network or two where your product will be frequently heard and seen, your company is likely to stay relevant and attract customers consistently.
Team Up With an NGO
Make your product and services available to non-profit associations. It will be great for public relations especially if you offer your services pro-bono or at a discount. Customers will also feel good patronizing you since a part of your company assists a charitable cause.
Get Amongst the Food
Easily the most amusing entrée on the list, lending the name of your business to a dish in a restaurant is a neat little trick that will let your customers know you have a sense humour which is always an attractive thing to have.