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How To Make A Landing Page On WordPress

How To Make A Landing Page On WordPress

WordPress is one of the most popular Content Management Systems (CMS) in web design today for several reasons. For starters, it is easy to use and great for managing large amounts of diverse content. Still, WordPress can have its limitations if you do not know how to properly use the available tools to make it work for you beyond the standard blog that it was created to facilitate.

WordPress and Today’s Digital Age

When it was originally conceptualized, WordPress was created for journal type blogging which took off in its popularity in the early days of the Internet and amateur web design. Of course, we have come a long way since then and WordPress like other CMSs and web design tools have had to adapt in a way that helps them maintain their core features while remaining current. One of the popular features in determining digital business success today is that of customer conversion as facilitated through an effectively designed landing page. Naturally, WordPress users who run blogs or e-commerce sites which they work to make money from will find that they will need to make a high-converting landing page of their WordPress website sooner rather than later. Here are a few ways WordPress users can do just that.

How to Make a Landing Page on WordPress

1. Choose Their Themes Wisely

Themes are the backbone of WordPress websites. As such, choosing the right theme can go a long way in creating a well-designed site that is fitted with a high-converting landing page. In fact, some WordPress themes come with built-in landing pages or are built with customer-conversion and landing pages in mind. As such, they are already fitted with all the design and content management tools the WordPress user needs in order to create an effective landing page.

Admittedly, many of the WordPress themes that are designed with landing pages (or designed to otherwise accommodate them) are not free. More often than not, these themes are of the premium variety and will need to be paid for by WordPress users. Importantly, prices can vary from one theme to the next due to a number of variables.

2. Use Design Plugins

As stated earlier, WordPress has had to evolve over the years in an effort to accommodate current digital trends. One way that WordPress has been able to do this and still keep its core intact, is through the use of plugins. One popular trend in the world of WordPress plugins recently is that of design plugins.

Design plugins allow WordPress users to get as creative as they desire to build pages that look great and meet their conversion needs. On such plugin – and perhaps the one that rules them all – is that of Elementor. Elementor is a drag and drop design plugin that is easy enough for beginners to master while allowing advanced users the flexibility to add any feature for design or function that they require.

3. Get it Professionally Done

This third and final option regarding make landing pages for your WordPress site is unlike the first two as it is not a do-it-yourself (DIY) feature. Instead, of using design plugins or purchasing landing page compatible premium themes, WordPress users can opt to bring in a web developer and copywriter to make their WordPress website and landing page(s) what they need them to be. Admittedly this may be the most expensive of the three options listed, but it can also work out to be the most effective – which ensures a greater return on the financial investment anyway. After all, an effective landing page will increase customer conversion rates and consequently revenue.

There you have it! How to make a landing page on WordPress using three easy options.

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