Did you know that outdoor signage is the fastest growing sector of digital advertising in this day and age? Yes, the latest statistics reveal this fact. In fact, outdoor digital signs have come a long way from its humble beginnings a few decades ago. The latest technology in the industry has made outdoor signages one of the most effective yet affordable digital advertising mediums for your business today. Are you taking advantage of this latest trend in order to improve your sales and conversions? If not, you should be taking advantage of outdoor digital signages right now. Your competition is already investing in outdoor digital advertising to take their businesses to the next level. You will be losing a lot of walk-in customers over time if you don’t allocate adequate funds for outdoor digital advertising right now. Here is why you need to take advantage of outdoor signage – the fastest growing sector in the digital advertising industry.
Digital signage from Atlantic Sign Company, is an electronic display platform that can give your business many benefits such as delivering important information about the products and services of your company via high-quality videos and graphics and building brand awareness in the process. Experts predict that digital signage advertising will become a $20 billion industry by the year 2020. In fact, a quality digital signage display could deliver comprehensive announcements, product/service description, timetables, and emergency information in real-time. Hence, it can give your business a definite edge over your competition in the area. Today, the cost of customer acquisition is becoming more expensive and customer rarely respond to print ads. That is why you need to take advantage of outdoor digital signage advertising before it is too late.
The latest statistics reveal that digital signages capture 400% more views than a static display. On the other hand, the recall rate of outdoor signage is 83% which is quite higher than any traditional media. More than eight out of ten customers have confirmed that they have entered a business establishment just because an outdoor sign caught their eye. In fact, a quality outdoor sign will guarantee foot traffic and new customers to your business almost on a daily basis. On the other hand, many banks are using this medium of advertising to educate their customers about how to operate their products and retain more customers with the bank over time. In fact, this has helped reduce perceived wait time in hospitals, banks, and most of the service-oriented industries out there. This has also helped to reduce customer complaints and improve customer loyalty in the process. That is why you should be using outdoor signages for your business without further delay.
Quality video, images, and text could be used to deliver a comprehensive message to your customers via an outdoor advertising signboard. The statistics reveal that this type of display helps strongly influence purchasing decisions of the customer. In fact, more than 60% of customers make their purchasing decision at the point of sale. More than 80% of businesses have said that they have experienced an improvement in sales by at least 33% thanks to an outdoor digital advertising display. Visual communication is important to create an immersive consumer experience. This helps improve up-sells, cross-sells, as well as impulse-buys. If you are still not taking advantage of outdoor digital advertising, you are losing a lot of money in the process.
Digital signage advertising will drastically reduce your cost of printing. In fact, you can eliminate the need for printing materials such as brochures, traditional billboards, menu boards, and large posters. Digital signage will reduce your cost of storage and logistics of these marketing materials. You can invest this money in high-quality digital signage displays in order to take your business to the next level. That is why you need to invest in digital outdoor signage displays without delay.
Outdoor signage can help customize and optimize your advertising to suit the ever-changing requirements of your target market. The same design can be used in all your branches without any delay. That is an advantage that you won’t get when you are using any other advertising method for your business. Digital connectivity is another benefit you get when you use outdoor signages to promote your products and services. The latest technology in the industry helps integrate RSS feeds, social media content, and weather updates while you advertise your products and services. You can even stream videos about your products and services – which will help improve your overall brand messaging. This sort of technology will create a new method of customer engagement – which is very important for the growth of your business. That is why you need to invest in outdoor signage digital advertising without further delay. It will help take your business to the next level within a short time frame.
Outdoor display signs are the most effective and least expensive method of advertising a small business. The Small Business Administration (SBA) revealed this fact in a recent article. In fact, in a typical American town, an outdoor display sign will cost as little as 74 cents per 1,000 impressions. This is in comparison to 13$ for radio and 22$ for television. Many small businesses have found that they can reduce their advertising budget by integrating outdoor signages into their marketing strategy. That is why you need to take advantage of outdoor digital signage advertising before your competition will do it. A comprehensive outdoor signage can help improve your brand awareness, sales, conversions, and profits over time.
Outdoor signs are the best way to reach your customers when they are in a position to act on your message. In fact, successful marketing is all about reaching the right customers at the right time. With a quality digital signage in front of your business, the passing customer will see it many times a day. This gives your business multiple exposures or “frequency” which might be almost impossible to achieve with expensive advertising methods. That is why you need to take advantage of the fastest growing sector of digital advertising – outdoor signages.