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Businesses need promotional tools to ensure that people know their business, and possibly buy the products and services they offer. Although most ad campaigns are happening online these days, traditional advertising techniques like promotional shirts are still useful. If you are running a small business, and you wish to let everyone know that your business exists, giving out promotional shirts is a good idea.
Reward your customers
When you have loyal customers who keep buying your products, you can make them feel good if you give out free shirts. It is a way of thanking them for their loyalty. You also make them see that you care about them, and you are not only after their money. Besides, you can’t retain their loyalty forever. If you keep reminding them that they are getting more if they decide to remain loyal, they probably will.
You advertise for free
When people wear the shirts, they will walk around bearing the name and logo of your company. You don’t pay them to advertise on your behalf, but because they are wearing the shirts, they are essentially advertising for you. If more people can see the shirts, you increase the chances that your brand becomes popular. It will also remind those who bought your products in the past to give your brand a second look.
Apart from having walking advertisers, they might also post online about the shirts they wore. If they post their photos wearing the company shirt in social media, it could lead to even more people seeing your brand.
Appeal to younger people
With the popularity of social media, most of the youth today grew up knowing that social media is the only method for advertising. They might not know that previously advertising techniques like brochures, flyers, promotional bags, and promotional shirts were popular. To them, it could be a novel idea that looks appealing and interesting.
When people see the shirts, not only do they get reminded of the name of your company, but they also understand your brand. The shirt reflects the message you want them to know. The colours you use, along with the font and design, are a reflection of your company’s brand. It helps not only in telling people that your company exists but in letting people know what you stand for.
Come up with a great design
Although using t-shirts for promoting your business is a good idea, it does not mean all shirts are useful. You also need to consider the design before printing it on the shirts. Check all the details you include on the shirt, and make sure there are no errors. The design also needs to be original as you might get accusations of plagiarism.
If you took time designing the shirt, and you need to print them soon, you are lucky since you can now find next day t-shirt printing that is affordable. You can distribute the shirts right away once they are ready for delivery.