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Accepting card payments can be daunting, especially for small businesses who’ve never had to think about it before, but in actual fact, it’s incredibly simple to do not to mention beneficial and if a business hasn’t already made this next step, now’s the time do it.
To start the process, its best to seek the help and advice from card cutters who are able to talk you through the change, explain how it works and get you all set up and ready to go. By taking the step of offering customers the choice to pay by card offers huge potential for business, it will most likely gain more custom, and it shows a client that you are keeping up with changing times by modernisings your approach to sales.
Simple and effective
People like to pay by card because it’s simple and effective; they don’t have to carry or handle cash and can make purchases instantly, so it’s much quicker than having to count money. If a customer happens to not have cash on them, and there is no cashpoint within close proximity, a business risks losing valuable trade.
For businesses, it’s such an easier way of handling monies and profits because you don’t have to do a thing, money is transferred from customer account to business account in an instant. This is an excellent way to save time when you don’t have to make regular bank trips to manage cash flow, not to mention safety aspects too because carrying cash these days is always a risk, especially if its big amounts.
Customers will spend money if they see something they want and have access to get it, oftentimes this could mean impulse buying whereas purchases weren’t planned initially, but opportunity arises, in these cases customers are less likely to have the cash on them to make the purchase and if a business hasn’t got a card terminal available they risk losing valuable trade.
To keep up with changing times, it’s good to show customers that you are modernising the way you trade, and for business reputation, it exhumes professionalism when doing so. It’s not a case of offering a convenient payment method to clients but more so catering to their needs because people these days tend to expect the ability to pay by card; in fact, it’s almost second nature to many mindsets that the option is standard procedure.
Taking card payments benefits in so many ways, and it may even help to advance trade because it opens new doors. For instance, it also offers opportunities to take sales over the phone because you are offering an opportunity for online ordering when you have this method available.
Safe and secure
Many people prefer to NOT carry cash because of safety concerns, but this can also apply to businesses if it’s widely known that sales are generally made by means of card transactions. If less cash is kept on the premises, you pose less risk. Also, cash has to be banked, and at some point, that involves transportation, the less you have to handle, the safer and more secure your business will be.