So you’ve started your own business, bought a website, sorted out your domain and web hosting situation, and are starting to feel a little lost. Or maybe you’ve been in business a while and decided to launch a website to improve your market reach, but your sales haven’t improved from the last month. Maybe it’s time for you to consider alternatives, like SEO optimizing your website or hiring an SEO agency.
Are you missing out?
Gone is the time simply having a website online was enough. Nowadays, anyone can have their own website. It’s a never-ending race to make it to the top search engine results, but this doesn’t mean you can’t reach your target market.
How to improve your online footprint
There are three main ways to improve your reach online: optimizing your website yourself, paid search engine, or hiring an SEO agency.
Search engine optimization
Optimizing your website to rank higher and get more traffic can mean anything from optimizing your page titles and Meta descriptions to improving user interface or fixing links. The name of the game is to appeal to a visitor more than the competition; make your digital presence unique. That means your website shouldn’t look like it’s stuck in 2009.
Making sure your content is relevant and dependable can have your material shared by your target market instead of you having to advertise yourself, which definitely saves you a couple of dollars for Google Adwords. If you’re looking to cater to an Australian market, you may want to consult with an Australian digital marketing agency on the more technical aspects of search engine optimization.
Not only should they have the data to back you up, but they could also save you time and money by doing the heavy lifting for you so you can focus on other aspects of running your business. Being data-driven is a key component to a good SEO agency; they should be able to create a good marketing strategy based on what’s been proven your customers are looking for.
What to look for SEO companies
While there isn’t any concrete SEO certification authority, there are standard certifications that many legitimate agencies hold for Analytics and PPC that shows proven expertise of different search engines’ ad platforms.
You don’t have to be a computer science degree holder; anyone from any field can be an expert in SEO if they’re determined, even if it’s far out your field like SEO for lawyers. When you’re looking for an SEO company, ask them for examples of their SEO work including reports that show an increase in traffic from search engines.
There are many ways to improve your online presence and it might be tempting to latch onto the one that promises “quicker” results. Aside from the penalties you face due to poor SEO practices; it could also damage your customer relationship if their methods become increasingly intrusive.